New sponsors, activities for Winter Blast

The 2011 Motown Winter Blast will return to Campus Martius on Feb. 11-13, with new sponsors and activities for families, organizers are expected to announce today.

One event sure to get bodies moving and staying warm will be at the Meijer Family Stage, where B.C. and the Radio Disney Road Crew will rock downtown during its D-Tour, a one-hour high-energy show of games, music and prizes.

“The festival serves as a backdrop to bring people from all over metro Detroit and beyond to the downtown area,” said event producer Jonathan Witz.

New sponsors this year include General Motors Foundations, Blue Cross Blue Shield of Michigan and GalaxE-Solutions.